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What is the Blockout 2024 Movement?

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What is the Blockout 2024 Movement?

The Blockout 2024 movement began on May 6, 2024, coinciding with the Met Gala and an Israeli attack on Rafah in Gaza. It started after influencer Haley Kalil posted a TikTok video using an audio clip from the film Marie Antoinette, which many found insensitive. TikTok user @ladyfromtheoutside responded by calling for a “digital guillotine,” urging people to block celebrities who did not speak out about the Gaza conflict. The movement aims to reduce these celebrities’ social media influence and revenue. It quickly gained momentum, targeting high-profile figures like Taylor Swift, Beyoncé, Kim Kardashian, and Selena Gomez.

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