_x000D_Screenshot: Apple (youtube.com)

Why did Hugh Grant accuse Apple of “destroying the human experience”?

Hugh Grant directed his criticism at Apple’s May 2024 advertisement for the iPad Pro, “Crush.” The advertisement featured various items symbolizing human creativity—such as pianos, books, and musical instruments—being crushed under a hydraulic press, only to be replaced by the iPad. This imagery led Grant to accuse Apple of “destroying the human experience.“