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What data was Google collecting while users browsed in “Incognito” mode on Chrome?

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What data was Google collecting while users browsed in “Incognito” mode on Chrome?

When you switch to Incognito mode in Chrome, you might think you’ve donned an invisibility cloak. However, Google still notes your general browsing behavior. This doesn’t mean Google had a blow-by-blow account of every site you visited; instead, it collected non-specific, aggregated data that provided insights into user habits without detailing individual browsing histories. This discovery emerged from a lawsuit filed in 2020, leading to Google’s commitment in early April 2024 to delete this aggregated data and clarify their privacy disclosures.

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