Camp Nou, Barcelona’s iconic soccer stadium, is being rebranded as what?

Camp Nou is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives the music streaming giant naming rights to the stadium. Spotify’s name will also appear on the jerseys of the Barça men’s and women’s teams for the next four seasons, starting in the 2022/23 season. The deal will reportedly be worth $310 million over a four-year period, which breaks down to $75 million annually.