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What does AMC Theatres in the US call its revamped pricing scheme?

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_x000D_Screenshot: href=”https://www.youtube.com/@amctheatres”>AMC Theatres – YouTube

What does AMC Theatres in the US call its revamped pricing scheme?

AMC Theatres, the largest movie theater chain in the US, introduced on Feb. 6, 2023, a revised pricing scheme called “>Sightline”> that determines the price of movie tickets based on your seat location. Seats in the middle will be more expensive, while seats in the front row will be cheaper. By the end of the year, all domestic AMC theaters will have “>Sightline”> during showings after 4 p.m._x000D_Preferred sightline”> seats, located in the middle of the auditorium, will have a premium price. “>Standard sightline”> tickets will be at the regular price, and “>value sightline”> seats will be cheaper but only available to AMC Stubs members. Seating options will be displayed on the AMC app and at the box office. Discount Tuesdays, when all movie tickets are $5, don’t apply to the “>Sightline”> price plan.

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