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Why did Japan launch a nationwide campaign to boost alcohol consumption?

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Screenshot: sakebiba.jp

Why did Japan launch a nationwide campaign to boost alcohol consumption?

The Japanese government has launched a nationwide campaign to encourage people to drink more alcohol after alcohol consumption had fallen to an average of 75 liters per person a year in 2020, accounting for 1.7% of Japan’s tax revenue, down from 5% in 1980. Japan’s health ministry hoped the campaign would also remind people to drink only the “appropriate amount of alcohol.”

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