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Why did Warner Bros. Discovery ditch HBO from its Max streaming service name? 

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_x000D_Image: Warner Bros. Discovery

Why did Warner Bros. Discovery ditch HBO from its Max streaming service name? 

According to JB Perrette, president, and CEO, of global streaming and games for Warner Bros. Discovery, HBO stands for “>edgy, groundbreaking entertainment for adults”> and is unsuitable for the upcoming Max service’s full range of content offers. This includes kids and family programming from Warner Bros., Discovery, and DC Comics. The company announced the name change at a press event on April 12, 2023. The updated service will launch on May 23 with three price tiers: Max Ad-Lite ($9.99/month), Max Ad Free ($15.99/month), and Max Ultimate Ad Free ($19.99/month), which will offer 4K content, offline downloads, and Dolby Atmos sound quality._x000D__x000D_ acquired the domain name “>max.com”> in 2023 from a nutritional supplement products company. Does that mean Max will also offer a free vitamin bottle with every subscription? We’re unsure.

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